Bettingjobs is working with a leading sportsbook and casino operator seeking to expand their team with a remote based Marketing Speaclist for the China market.
Essential Job Functions / Main Duties & Responsibilities:
• To develop new promotion channels within China market for acquisition campaigns
• To maintain and improve daily activities in social media channel as well as promote our brand for conversion purpose
• To create contents for target audience and to drive traffic to our acquisition channels
• To assist in planning marketing activities, design promotions, liaise with suppliers and coordinate with internal stakeholders to implement the campaigns
• To provide feedback on marketing activities, as well as analyze competitors and local market situation
• To provide suggestions on improving the promotion campaigns, products & services
• To assist any tasks assigned by Team Lead / Manager and help the team to resolve relevant issues
Knowledge & Experience:
• More than 2 years gaming industry experience, familiar with all kinds of marketing channels in China
• Have good acquisition campaigns background and be able to work independently
• Familiar with a variety of internet marketing channels, familiar with social software, BBS, QQ group, blog, soft article, community promotion, Baidu Q&A, etc.
• Have good experience in managing and interacting with social media and forum members
• College education, native Mandarin speaker and good writing skills
• Good knowledge of gaming products such as sports and casino would be an asset