CRM Coordinator

Job Type:
Customer Support
Salary Description:
Competitive Salary Offered
Job Ref:

One of our successful clients operates a worldwide online gaming business which was founded in 1998. Since its establishment, they have become one of the world's largest, licensed, online gaming companies, and have clients in more than 100 countries and is expanding.

To support our continued growth, we are currently looking for a CRM Coordinator.

Job Description

Job Title: CRM Coordinator
Direct Report: Head of CRM

Job Purpose:

The CRM Coordinator will assist the CRM Manager with all aspects of customer facing communications for the company. The ideal candidate will work with the CRM Manager to explore new opportunities to better know the company's audience. The CRM Coordinator will demonstrate experience of all aspects of email marketing, from production, distribution and coordination – as well as appreciation of best practice for design and delivery.
The main KPI is to ensure that the information stored on the CRM is relevant, clean, reliable and accurate, therefore enabling the company to communicate easily and effectively with existing and prospective customers/clients. The CRM Coordinator will be the internal advocate of the CRM.

Essential Job Functions / Main Duties & Responsibilities:

- Building and maintaining the current CRM calendar, keeping a track on all communications
- Testing, sending and scheduling email campaigns to our customer/client database using appropriate systems in place
- Building distribution lists based on stakeholder requirement
- Will take full ownership of end to end campaigns from conception to execution and analysis
- Maintaining the structure and organisation of templates, queries and reporting, being confident to report back on performance and adhering at all times to our tone of voice
- Building and maintaining programs
- Importing/Exporting translation requests
- Liaising with relevant teams such as content and design to ensure the smooth running of campaigns

Working in Coordination with:

- Coordinating with Content and Design teams to request text and images
- Coordinating with Casino Manager to support Casino CRM
- Coordinating with Localisation to request and processing email translations
- Coordinating with BI to develop reporting requirements

Knowledge, including Qualifications:

- 1+ years CRM experience
- Knowledge of HTML editing skills
- Experienced ESP user, ideally Salesforce Marketing Cloud
- Proven to have a data driven approach and experience with reporting tools
- Excellent skills in Microsoft Excel
- Proven experience in campaign creation and execution
- Proven experience in player segmentation and targeting


- Confident using MS Office applications, such as Excel and Word
- Experienced with mass email marketing systems ideally Salesforce Marketing Cloud
- Understanding of the best practice for email content production and design
- Knowledge of email rendering by major clients and devices
- Knowledgeable of a wide range of iGaming verticals such as Casino, Sportsbook and VIP
- Familiar with betting terminology, and betting psyche

Aptitude & Personal Qualities:

- Passionate about CRM
- A detail-orientated mind
- Data driven
- Great communicator
- Ability to learn new things quickly

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Marta Soria Canete

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