Content and Community Manager

Job Type:
Permanent
Categories:
Marketing, Social, HR
Location:
Europe
Salary Description:
Competitive Salary
Posted:
23-Mar-21
Job Ref:
15476

A successful land-based Casino in Switzerland are looking to expand their online presence within a newly regulated market. There is an opportunity for an individual with iGaming talent to join their team as a Content and Community Manager. The role will involve coordinating with other business areas, such as marketing, customer relationship management, civil society and, in particular, with stakeholders in social media and search engine optimization.

The duties and responsibilities of the role:

• Own the content plan for the Suisse market
• Developing the content strategy (across all channels) aligned with short-term and long-term targets
• Analysis on performance of content and optimise activity towards KPIs
• Strong collaboration with optimization, analytics and UX teams to guide strategy
• Adopting the use of new channels, in line with changing user behaviour, commercial goals and business intelligence/ insights
• Responsible for providing direction and management to internal design & development teams, agencies and/or third parties in the creation of marketing, advertising and influencing content
• Responsible for providing feedback and direction to internal design & development teams, agencies and/or third parties to ensure the smooth running of the any content related digital properties or content management systems as/when required
• Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the online team
• Writing engaging campaign emails, newsletters, landing pages, onsite banners and other marketing copy for online gaming and sports betting brands for both content activity and wider marketing communications
• Producing brand communications that not only follow the guidelines and tone of voice, but appeals to our customers and inspires action

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Samantha Jane Feeney
Email:

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