eSports Content and Social Team Lead

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
competitive salary
Posted:
22-Mar-21
Job Ref:
15469

Bettingjobs is working with a leading iGaming operator seeking to grow their London office with the addition of an eSports Content and Social Team Lead.

Job Purpose:
The role of the eSports Content team lead is to support and organize the eSports team and the development of the eSports marketing strategy that sits within the wider Content Marketing and Product Management strategy.

Responsibilities:
• Create, maintain, and measure content with an emphasis on eSports specific content within the eSports content portal and social media channels
• Organize and manage the eSports team
• Develop eSports Content strategies to implement throughout the year
• Collaborate with external partners to create unique and engaging content
• Work closely with the Creative Services team to help create, update and edit visual assets across all web properties
• Coordinate the production and publishing of content provided by external partners as well as the internal team
• Measure the effectiveness of third party content against Content Marketing KPIs
• Work to an agreed content schedule; contribute and manage the eSports content ideas
• Proofread and maintain the standard’s set through the team
• Measure content success metrics via Google Analytics
• Follow best practice` standards via an internal Style Guide and SEO Guide
• Maintain relationships with freelance contributors
• Work closely with the e-sports Community Coordinator to improve the reach of content
• Research new potential avenues to explore with content outreach
• Research and create new third party opportunities for eSports content and social team

Qualifications:
• Have managed people through previous positions
• Have worked on and created eSports content strategies
• Ability to manage workload of yourself and others
• Ability to critically examine work from team members
• Bring enthusiasm, passion, and positive energy to the role and organisation
• Outstanding analytical skills and ability to turn data based insights into initiatives and actions
• Ability to story tell through data-led insights to influence decision making
• An awareness of the latest trends across all forms of digital content
• Ability to critically examine current trends to help reach a new audience
• Self-motivated with the ability to anticipate what needs to be done
• Strong attention to detail and willingness to roll up sleeves
• Strong verbal & written communication skills
• Excellent editorial skills and experience with producing various forms of digital content
• The ability to produce content that engages users across varying online platforms
• Basic Html editing skills & CMS Authoring
• Confident enough to contribute ideas, flexible in outlook and able to pick up new skills and concepts quickly
• Must have an A Level qualification in English or higher
• At least 3-5 years’ experience in producing e-sports related content
• Experience of sharing content through Social Media
• Knowledgeable of betting and various e-sports games
• Knowledge of the e-sports industry and trends
• Familiarity with the basics of SEO
• Familiar with betting and casino terminology, and betting psyche

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: euan
Email:

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