CRM Promotions Manager

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs are working with an award winning B2C casino operator who are searching for a CRM Promotions Manager to join their team in Malta, apply today for a confidential discussion.

We are looking for a talented experienced CRM Promotions Manager to join our team in Malta to help shape up and improving our player communications. In this position, you will be working closely with the Head of CRM to plan, create and optimize top-quality campaigns whilst, enhancing the customers' journey.

We will entrust you with the following responsibilities:

• Work with the Head of CRM and content team to create converting customized CRM campaigns for multiple GEOS and countries including, emails, push, SMS, tournaments and more
• Plan, create, implement and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns
• Create customer marketing segments and matching customers' life cycles including default funnels and localized promotional activities
• Perform analysis and provide market insights
• Work to provide additional marketing insights for CRM and customer segments together with BI
• Define, analyse and provide outputs of the performance of CRM
• Identify key opportunities for improvement by using our own data, research and industry insights
• Develop and maintain an annual campaign calendar
• Perform quality control checks on the quality and content of all campaigns across different client, browser, device combinations and ensure sign off for all main languages
• Manage communication of campaigns across different channels including email, SMS, on-site and push notification
• Help to drive the campaign planning in collaboration with relevant stakeholders
• Undertake competitor analysis of current marketing activities and reporting on the findings
• Other Adhoc duties


• 2+ years of experience in the iGaming industry within CRM
• Knowledge of digital copywriting techniques and content creation
• In-depth knowledge with setting up and sending out content
• Experience producing detailed creative design briefs
• Knowledge of A/B test planning and analysis
• Excellent verbal and written English
• Organisational skills
• Able to plan and prioritize
• Meticulous attention to detail

Our Offer:

• Exciting opportunity to be part of and have an impact upon the creation of a new and innovative brand on the market
• Attractive remuneration package including health insurance and gym membership
• An international flexible work environment with an engaged, driven & professional team
• Great & Modern office space in Ta'Xbiex close to all amenities and to one of Malta's sought after marinas

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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