Director of PR

Job Type:
Permanent
Categories:
Marketing
Location:
North America
Salary Description:
Competitive Salary Offered
Posted:
01-Apr-21
Job Ref:
15413

We're working with a prominent international iGaming brand, seeking a Director of PR to lead their communications from Las Vegas.

The Director of Public Relations will be tasked with leading the overall public relations strategy that grows the brand and clearly articulates the unique user experience. The role will be responsible for launching our sports betting and gaming apps as we expand across the United States and will collaborate with internal teams and partners to execute a holistic marketing campaign.

Responsibilities:
• Develop a creative storytelling program using odds and sports betting data, strategic positioning in the market, brand ambassadors, and partnerships
• Identify and successfully pitch sports betting data/markets, brand campaigns and initiatives
• Develop and maintain relevant local, regional, national and online media contacts; as well as respond to media requests in a timely manner
• Create and edit news releases and press materials, including digital assets and online press site
• Establish and manage public relations agency-of-record
• Organize promotional events, press conferences, FAM tours, and media visits
• Manage large-scale, high-visibility projects and possess excellent time management and organizational skills
• Manage public relations budget for all initiatives with a keen eye for ROI
• Develop and report on KPIs and other success measures, including press coverage, and identify areas for innovation and opportunity
• Liaise with marketing, digital/social teams, and project leaders to maintain the flow of information across the various teams; clearly articulate dependencies and deliverables from internal departments to support a successful launch
• Create messaging and identify appropriate spokespeople for various initiatives; provide media training as needed

Essential Requirements:
• 10+ years of experience in public relations or communications; including a minimum of 2+ years in sports, igaming/casino experience preferred
• Bachelor's Degree required
• Passionate about sports, gaming, and growing a fast-paced and dynamic business
• Outstanding written and verbal communication skills; strong copywriting, content creation and editing skills and up-to-date on latest industry trends; able to articulate trends and incorporate into existing strategy
• Established relationships with key media as well as the ability to build and maintain connections with key journalist and social media influencers
• Demonstrated ability to work under pressure, to meet tight deadlines with budgetary constraints and changing priorities (must be extremely flexible and versatile)
• Must be able to handle multiple projects and responsibilities simultaneously

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Chris Miller
Email:

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