B2B Marketing Manager

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

Our iGaming & Betting client in London is hiring a B2B Marketing Manager to lead their multi-product content strategy

Main Purpose
The purpose of this role is to assist company growth by creating and successfully implementing a marketing strategy and plan that generates business and attracts talented team members. This plan must underpin the confidence and trust we enjoy from our clients plus help develop business opportunity within these existing accounts. It should also help generate new business through core messaging, thought leadership and knowledge-sharing opportunities with prospects.

Key Responsibilities:
• Ownership of marketing strategy, plans, budget, reports and retrospectives
• Generation of Thought Leadership themes and quarterly content plans / execution
• Running targeted marcoms activities including events, webinars and social media campaigns
• Proactive and reactive marketing strategies to counter competitive threats
• Selection, negotiation and day to day relationship with marketing suppliers
• Hands-on content production
• Acting as a key spokesperson and networker at industry events

Required Experience & Skills:
• Experience and understanding of the igaming market – lottery, sportsbook, casino, bingo
• An existing personal network in that market
• Ability to pick up on market trends and understand topics that are important to our clients
• Demonstrable successful digital content creation and digital marketing execution
• Public speaking skills for panels and speaker slots as required
• Event / webinar management skills
• Self-motivated and goal oriented in meeting your own deadlines with little to no supervision
• Strong prospect and client facing skills with the ability to network and engage with all
• Excellent interpersonal skills, to work collaboratively with team members across different divisions
• Organized and meticulous, demonstrating the ability to keep to strict deadlines and communicate
plans and progress efficiently and effectively
• Optimistic and open-minded personality, excited to work and grow in a fast-paced environment

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jennifer Innes

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