Head of Retention

Job Type:
Permanent
Categories:
Marketing
Location:
Home-Based
Salary Description:
Competitive Salary Offered
Posted:
22-Feb-21
Job Ref:
15255

Head of Retention

Bettingjobs are working with a startup uniquely positioned in the gaming and esports scene and are now working their way into the betting world. They are looking for someone with vast experience and knowledge of a similar space to lead their customer retention efforts.

In this role, you will be expected to:

Have at least 4 years working within a retention team at a gambling company
Have English fluency
Be very entrepreneurial and self-driven
Be comfortable with having high expectations and meeting them
Lead all retention efforts
Develop a team around you
Mentor, lead, and guide colleagues
Develop a strategy for the creation and distribution of offers/promos to customers
Have experience setting up and analyzing various types of promotions
Understand customer lifecycles and create campaigns around them
Lead data-driven experiments and analysis
Understand the mechanics and terms to enable us to provide lucrative promotions while not being predatory or unfair
Have a strong understanding of data segmentation / user cohorting
Have experience with tools like Optimove, Tableau, MySQL, etc
Ideate and lead innovate approaches to retaining customers

Location:

You can be located anywhere in the world but will be expected to be available to coordinate with colleagues between 12 PM and 5 PM GMT.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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