BettingJobs is working with an international iGaming operator seeking to expand their Gibraltar operation with a Programmatic Specialist.
The Programmatic Specialist is responsible for defining the long term strategy and day-to-day set up, monitoring, and optimization of mobile performance campaigns across multiple programmatic buying platforms.
Identify the target audience for a particular media campaign and decide how best to communicate to that audience
Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSP’s, bid strategy, etc
Keep up to date with industry research figures, including distribution figures across media channels
Monitor buying strategies
Negotiate with third parties to obtain the best rates and most appropriate media spaces in digital verticals
Book individual digital advertising spots
Ensure that the adverts run accurately so that the desired media message is seen and heard by consumers
Manage budgets, including preparing costings for clients and producing spending updates throughout the campaign
Collect and analyse sales and consumer data
Undertake research on industry developments in your area, new opportunities and competitors' activity
Analyse the effectiveness of the campaign and use this data to inform future campaigns.
Knowledge and experience within iGaming casino or sportsbook
Established experience executing and monitoring programmatic campaigns
Proven digital marketing experience and familiarity with SEO and PPC
Experience taking full strategic ownership of programmatic marketing campaign strategy
Knowledge of varied digital media channels
Past experience managing and optimising budgets
IT confident and experience with using Demand Site Platforms
Confident in communicating performance data across multiple departments