Senior media buyer sought for US sports betting/ I-gaming marketing business in hyper growth stage. This could be seen as an opportunity to leverage relationships from an alternative industry into 1 that is projected to become a $30B industry within 5 years.
Our client require an extremely well connected individual to join their team, bringing a strong contacts book as well as the ability to manage a small team. It goes without saying you possess excellent communication skills..
The Role
- Acquire new traffic partner
- Analyse campaigns to ensure partners deliver the best results across set KPIs
- Manage media budgets/ management reporting
- Strategic planning of monthly exposure activities
- Initiate new campaign ideas, incentives and bonuses for the affiliate campaigns
- Planning, launching and tracking all campaigns
Key Responsibilities
- Identify and build new media partnerships
- Nurture existing media relationships
- Work with team to coordinate media buys with other marketing and trading activity
- Ensure sales and cost targets are met
- Collaborate with wider team to create banners and landing pages
- Use key metrics to report on media performance, and to deliver consumer insights
