Betting Jobs are working with a successful lead generation company who have their HQ based in Malta. They are looking to add to their content marketing team with this Content Strategist Sportsbook (English-Speaking) position. You will mainly be responsible for driving and leading the product from a content perspective in collaboration with the Product Manager. In this role, you will be working both on a strategic level as well as an operational one to generate fully optimised content about anything sportsbook-related.
Role:
• Defining content ideas by working with content and product team
• Reviewing other authors’ work
• Guiding authors in doing a better job at researching and the skyscraper technique
• Helping to develop product strategy (content-wise) for websites
• Assuring that they have the best possible content on their websites
• Coming up with new content-related ideas to develop sites further
• Analysing and being up-to-date with market requirements & changes
Experience:
• Native in English
• 1 year + of experience within the iGaming industry
• Deep interest and a good overview of the sportsbook market in terms of the operators
• Cricket experience and person interest will be considered as a plus
• Ability to put yourself in the customer's shoes and come up with new content-related ideas
• Good communication skills to cooperate with other departments (developers, designers, affiliates)
• Ability to perform research on our product related topics
• Good Wordpress skills
• Google Analytics skills
• Basic SEO understanding
• Previous content strategist experience will be a plus
