Bettingjobs are working with a large and successful online casino and sportsbook operator who are looking for a German speaking Brand Manager to join their growing team! This is a very exciting role running the casino & sportsbook on a day-to- day basis together with centralized functions. Most of the responsibilities include the day-to- day operations such as promotions, campaigns and analysis to acquire, retain and in the future reactivate customers.
Here's some of the things you will be doing day to day:
• Developing the brand strategy together with the Brand Strategy Team
• Creating commercials and buying external medias e.g. radio, digital etc
• Handling PR cases and liaising with affiliate team to plan strategies & deals
• Retaining customers with amazing campaigns, offers, communications, customer programs, competitions, VIP treatment, support etc. always keeping CLTV in mind
• Reactivating best possible customers given their CLTV through campaigns, communication, VIP treatment, telesales, events etc
• Keeping the site attractive & up to date with current brand strategies in mind
• Handle budget to maximum effect
• Retrieve & analyse relevant data
• Help with setting & keeping track of business critical KPIs
What's your background?
Firstly, you have a good understanding of the German market and the online gaming industry bringing 3+ years experience to the table. You have a native level of German and are fluent in English with strong written and verbal communication skills. You are innovative in your approach and enjoy exploring different ways to get a piece of the market with this new brand. You have a good understanding of the affiliate business, as this will be our first way to market and building on this will allow your brand to spread like wildfire among the rest. Working with others is fun and you enjoy interacting, bouncing ideas and getting stuff done.