Head of Acquisition - Asia

Job Type:
Permanent
Categories:
Marketing
Location:
Isle of Man
Salary Description:
Competitive Salary Offered
Posted:
13-Nov-20
Job Ref:
15014

Betting Jobs are working on a Senior Asian Acquisition marketing position based on the Isle of Man. It is part of a very established iGaming company who have their HQ over in Gibraltar and a brand new office located in Malta as well. They would preferably require a Mandarin-speaker for the position.

Role:

Key focus areas:

• Acquisition Marketing budget management:
o Day to day management of Marketing budget as well as preparation of yearly budgets and plans in close cooperation with the Asia Director
• Acquisition funnel optimisation:
o Full accountability for the performance of the Asian acquisition funnel.
o Close cooperation with Central Marketing and Business Intelligence teams to ensure functionality and measurability of funnel performance
• Affiliate program management
o Responsibility for the performance of our affiliate team and the Bet Victor Asia affiliate program
• Acquisition channel management
o Oversee and support the teams running the day to day management and performance of all acquisition channels including acquisition offers displayed to new site visitors and the management of our BetVictor refer a friend scheme
• Analytics and modelling:
o Work in close cooperation with the BI and analytics teams to ensure the right success metrics are identified and measured and that the team have access to the appropriate models and reports
• Staff management
o Manage and develop the staff in the BV Asia Acquisition team. Ensure that the team has the right skillset and composition to be able to succeed
o Ensure that company policies around Performance Management and salary reviews etc are executed as intended
• Media landscape monitoring
o Ensure we are on top of trends and developments in the local media landscape. Either through in-house capacity or via third party relationships the Head of Acquisition will be expected to understand and report on developments in the local media landscape to ensure Bet Victor capitalise on the right opportunities.
• Reporting
o Ensure that a weekly Acquisition report is compiled and shared with internal stakeholders
o Ensure that a more comprehensive monthly report is compiled as well as specific follow-ups by acquisition channel

Key Working Relationships:

• Central Marketing & Tools team
• Technical teams
• Operations team
• Brand and Creative team
• Analytics team
• Fraud team
• Compliance team


Evaluation of Performance:
• NGR from new FTDs
• Number of FTDs
• Brand Health metrics & NPS
• Spend vs Budget
• Cooperation with the rest of the team

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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