Head of Acquisition (DE)

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

Betting Jobs are working with a well-established Sports betting and iGaming operator based in Gibraltar who are looking to add to their German market acquisition team.


• Team management:
o To manage the Acquisition team including the setting of achievable targets and the performance management of the team
o Ensure that company policies around Performance Management and salary reviews etc are executed as intended
o Develop future stars within the organisation
• Reporting
o To ensure, with BI, that relevant reporting is in place to effectively measure the performance of all areas of acquisition ensuring that any aspects of sub-standard performance are rectified in a timely manner
o Ensure that a weekly acquisition report (and any other relevant report) is compiled and shared with internal stakeholders
o Ensure that a more comprehensive monthly report is compiled, and findings are well documented and used to drive actions aiming at improving the business
• Tool improvements
o Suggest improvements to the tools to the Central Marketing and Tools team
• Understand how the competitive landscape is changing and propose strategic actions for how we should position ourselves
• Budget management including Media Buying Responsibility
o Work closely with the DE/ROW Director to ensure that budgets are aligned and that the spend is not above levels approved
• Conversion
o Daily monitoring of conversion – drive conversion initiatives together with the Conversion Team in Central Marketing and Tools
o Planning, execution and optimisation of PPC, display, remarketing and retargeting activities across multiple publishers and networks
• Tracking
o Tracking, evaluation and optimisation of acquisition marketing effectiveness (ROI), including cross channel effectiveness
• Campaign management
o Ensure that all campaigns are following our brand guidelines established by our Brand and Creative Team
o Ensure that all our campaigns are evaluated on both customer value and FTDs


• Native German speaker
• 3+ years working within an Online Gaming environment
• Commercially minded with clear understanding of Customer value, conversion and first time depositors
• A strong understanding of Customer behaviour and drivers across products and platforms
• Ability to assess effectiveness of campaigns, optimise channel and customer value for maximum results
• Strong understanding of how to drive value at all levels, capable of working closely with product teams to match promotions to key events
• Able to develop cross-functional relationships effectively and quickly
• A collaborator with a record of achieving shared objectives within team and with other departments
• A well organised individual, able to plan, prioritise, and deliver campaigns to deadlines and achieve required results

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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