Digital Marketing Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Excellent
Posted:
26-Nov-20
Job Ref:
14914

Bettingjobs.com are currently recruiting for a Digital Marketing Manager based in London for a iGaming company. This position is ideally suited to an experienced Digital Marketing Manager with marketing experience looking to take on a high-profile position in the gaming industry.

Requirements:
• Setting up, managing, optimising, and reporting on the performance of Digital marketing campaigns in key markets.
• Maintaining and improving relationship with local internal stakeholders.
• Identifying opportunities to improve campaign performance through regular campaign analysis and optimization.
• Post-campaign performance analysis and evaluation, looking for opportunities to improve.
• Working closely with other on-demand channels like SEO, PPC, Programmatic, Affiliate Marketing, Google AdWords, ASO and Paid Social advertising to leverage channel synergies in a competitive landscape.
• Developing industry knowledge and educating key stakeholders on programmatic display capabilities, best practices, and important technologies.
• Ability to set up and manage SEO, PPC, Programmatic, Paid Social Media, Affiliate campaigns, including Shopping, Display and Remarketing campaigns.
• Manage bids, modifiers and budgets, optimise keywords, match types, ad copy, landing pages and audiences.
• Contributing to a clients’ Digital Marketing offering to create new, exciting and successful campaigns.
• Management of project and campaign budget.
• CMS and CRM tool management & relationship management of external partners.
• Creating a strong digital marketing strategy to increase the revenues of the partners.

Responsibilities:
• Excellent written and verbal skills.
• Previous experience dealing with SEO, PPC, Programmatic, Paid Social Media and Affiliate Marketing campaigns.
• Good understanding and experience working within digital media (i.e. PPC, Paid Social, Video, Display, Affiliate Marketing, Programmatic, SEO, ASO).
• Good knowledge of digital advertising ecosystem (ad-serving, ad-networks, exchanges, DSP'S etc.).
• Significant experience of digital marketing within the gaming industry.
• Strong team player, passionate about digital marketing with the ability to work with colleagues across departments and locations.
• Highly developed influencing skills and the ability to manage both upward and downward effectively.
• Commercially astute demonstrating strong negotiation skills.
• Technically proficient with core business IT programmes and the ability to adapt and learn new systems.
• A self-starter with the ability to thrive in fast paced and pressurised environments.
• Knowledge of remarketing and retargeting.
• A creative mindset with an element of entrepreneurial as we are constantly evolving as a fast-paced business.
• Ambitious, dedicated and passionate about your work.
• A can-do attitude.
• A team player who is able to work on multiple projects and with multiple levels of seniority.
• Ability to work under pressure, turn work around quickly and meet sharp and spontaneous deadlines (as required from time to time).
• A strong communicator.
• Organised and methodical.
• The ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage.
• Strategic thinker with the ability to influence peers and stakeholders across the organisation.

Contact Details:
Tel: +44 (0) 1355 588 976
Contact: Stuart Armstrong
Email:

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