SEO & ASO Manager (German)

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Salary Description:
Competitive Salary Offered
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Betting Jobs are working with an established online casino and sports betting operator who have their HQ based in Gibraltar. They are currently looking to add to their German marketing team with this SEO & ASO Manager (German) position. MUST BE FLUENT IN GERMAN.


• Work with the wider Digital Web team & Native Developers to drive the technical roadmap for SEO & ASO, ensuring appropriate prioritisation.
• Advising on the best practises onsite, content and link building strategies
• Provide support throughout development and migration of projects
• Perform keyword research and competitive analysis
• Track, interpret, and communicate analytics to wider team
• Developing a uniform set of KPIs and measures to ensure we are measuring success effectively and consistently.
• Competitive landscape analysis and activity benchmarking.
• Responsibility for communicating commercial and technical requirements for organic channels, both internal and potential partners.
• App Store Optimisation across iTunes and Google Play Console, including title, description, keyword, screenshots and offer optimisation, category selection and update notes.
• Work with the Brand & Creative Department for creation of store marketing assets, for constant optimization of store pages conversion, designing AB tests.
• Work closely with the PR team to ensure appropriate hero content is supporting SEO & ASO and appropriate outreach activity.
• Managing relationships with and leading projects across promotions, product, engagement and development teams.
• ASO leadership and supporting product teams in release submissions and testing.
• Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and conversion rates based on analytics


• Excellent communication skills including spoken and written German
• 3 years + hands-on experience in SEO and ASO (preferably across agency as well as on the client/business side).
• Degree in Marketing Business, Communication or related discipline.
• Experience in the gambling industry will be a plus.
• Understanding of the registration to conversion acquisition model.
• Demonstrated ability to develop, plan and execute a SEO long & short-term strategy for a given KPI.
• Proven experience of hands-on management of tools across: ASO tools, SEMrush, Ahrefs, Moz, Majestic, Screaming frog..
• App SDK knowledge.
• Working closely with other departments to brief opportunities, promotions and landing page setup, to fit in with the PPC and business goals.
• Up to date with the latest trends and best practices in SEO white practises.
• Proven experience of aggressively growing new media channels across web and App, with clear demonstration of testing, analysis.
• Proven and strong understanding of current practices in digital marketing, cross-device marketing, and impact of other acquisition channels on organic channels.
• Proven ability to examine data from a variety of sources to form a complete analysis & success of an organic campaign
• Commercially focused approach to channel strategy and management.
• HTML, CSS and JavaScript Knowledge
• Numerate and analytical problem solver, able to evaluate own data and provide recommended course of action.
• Excellent communication skills
• Ability to work independently as well as in a team

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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