This client operates a worldwide online gaming business which was founded in 1998. Since its establishment the brand has become one of the world’s largest, licensed, online gaming companies. With clients in more than 100 countries and is expanding.
To support continued growth they require a Sportsbook Product Manager
The Product Manager – Sportsbook Product is a critical role that is responsible for ensuring that the companies market-leading sports betting product remains competitive in an ever-changing landscape.
This role will ensure that they are making continuous improvements and enhancements to the product in a manner that is aligned with both customer expectations and the commercial objectives of the business. It will be the primary internal customer of the sportsbook department, who can be thought of as an “internal product supplier” to the business with this role acting as a conduit between the sportsbook and numerous business stakeholders.
The Product Manager – Sportsbook Product is expected to be a deep subject matter expert on sports betting, have an advanced understanding of betting product requirements in local markets, and self-identify as a bettor in order to see through the eyes of the customer.
Essential Job Functions:
Work closely with the Director of Product Management to define the strategy and priorities for the sports betting product across all company branded B2C desktop and mobile websites.
Deliver product requirements from the business to the Sportsbook team, and collaborate with Sportsbook to integrate them into the sportsbook development roadmap.
Collaborate with key business stakeholders, including and especially country managers, to create and drive a localised product roadmap.
Define, track, and measure success KPI’s to quantify the business impact of your roadmap, and provide management reports to demonstrate results.
Understand the capabilities (and limitations) of their proprietary Sportsbook platform, which will be achieved by completing a Trader Training program, among other things.
Work closely with the Product Manager – B2C Websites to ensure that the sportsbook product is displayed on websites in an intuitive, customer-friendly manner.
Help drive idea generation for innovations that leverage the company USP to create added value for customers and ROI to the business.
Manage product development backlog, and communicate to ensure key stakeholders are informed on prioritization and progress.
Maintain a deep understanding at a granular level of key competitors’ sportsbook products, including how those products are being positioned and marketed to customers.
Continuously follow gaming industry trends and innovations to help ensure that our sportsbook product is both competitive and compelling.
Ensure that all details of product enhancements are communicated to stakeholder groups, and provide demos, training materials, and resources to support this as needed.
Anticipate impact on the customer experience from changes made within the sportsbook product, and proactively develop solutions to avoid website or customer issues.
Work with the Market Research team to elicit feedback from customers and external sources to identify areas of improvement in the delivery of customer facing products.
Strong analytical skills and ability to make recommendations/decisions using a combination of quantitative data and qualitative opinions.
Exceptional collaboration skills and ability to influence cross-functional teams to deliver results.
Excellent interpersonal and communication skills for presentations, development and production of written materials, and to effectively communicate with business partners and internal clients.
Creative and analytical, able to conceptualize new ideas, research new ideas and evaluate them objectively.
Enthusiastic, performance-driven self-starter and team player.
Proven project management skills, including how to plan, set and manage to reasonable timelines, while delivering projects that align with the business strategy.
Knowledge & Experience:
5+ years’ experience in operational roles directly related to the sports betting vertical.
3+ years’ experience in Product leadership roles.
Deep understanding of sports betting customers, and their needs, wants and expectations.
Knowledge about sports and passion for sports betting is essential.
Proven ability to manage multiple projects in parallel and deliver on time and budget.
Experience managing multiple functional teams and their performance.
Experience with software product development methodologies, including Waterfall and Agile (e.g. Scrum).
Bachelor’s degree in a related discipline.