Influencer Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary
Posted:
24-Jul-20
Job Ref:
14771

BettingJobs are working with an innovative iGaming company looking to grow their London team with the addition of an Influencer Manager.

This role will drive in-house growth and management of the new influencer channel across brands. The Influencer Manager is pivotal to launching and delivering the brand-new influencer programme and working in close collaboration with the Affiliate Manager.

Responsibilities
• Creating a bespoke discovery and evaluation process with our Insights team to select the right influencer talent and shape the future program strategies for UK streamers, video makers, and other creative partners
• Build influencer communities in the UK and champion them to be content creators
• Negotiating and managing influencer contracts to build effective long-term relationships with talent
• In line with the overall marketing goals, collaborate with cross-functional partners to interface and onboard new creators
• Track and report on community engagement effectiveness
• Build community members into stars through engagement and promotional efforts
• Monitor industry trends and explore engagement ideas, tools, and techniques
• Work with the Head of Partnerships to build the influencer strategy and orchestrate each brand’s influencer presence
• Work hand in hand with the Affiliate Manager on areas of overlap and to monopolise on any opportunities
• Writing creative content briefs that result in memorable and engaging content that maximises ROI from influencer work
• Working with the wider marketing team and business to deliver an integrated influencer offering, for example, the utilisation of influencer IP within paid media creative
• Monitor and benchmark new trends and competition
• Produce regular reports on activities and events using analytics to keep track of the community, highlight successes and identify areas of improvement
• Develop an influencer network and strategy across the US and Europe
• Review influencer management tools/solutions and oversee the implementation of such to ensure it meets the requirements of the business now and in the future

Requirements
• 2+ years’ experience in community & influencer management
• Bachelor's degree in Marketing or related specialism
• Hands-on experience in community building and in getting results from influencer marketing
• Able to translate brand-wide regional community strategies to local activations that drive strong results
• In-depth knowledge of all emerging social platforms (Reddit, Twitter, YouTube, Facebook, Twitch, Forums and Discord)
• Extensive knowledge of up-and-coming, as well as top, betting/sports/casino influencers
• Strong Excel and PowerPoint skills
• Advanced working knowledge of influencer analytic platforms
• 2+ years’ experience in community and influencer management within the gambling industry

Contact Details:
Tel: +44 (0)7891384957
Contact: Euan
Email:

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