We are working with an exciting, innovative betting platform as they seek to hire an experienced retention marketing profile as CRM Lead.
Role & Responsibilities:
Responsible for improving player retention and increasing player lifetime value
Perform a deep-dive into existing tools and KPIs; and then recommend CRM roadmap/strategy/KPIs to management
Use our existing analytics tools and reporting platforms to develop a detailed understanding of player behaviour and key player metrics including lifetime value, player retention and player demographics.
Proactively investigate any aspect of player behaviour across platform which could provide insights into player engagement
Work with the Director of Product to identify features of platform which can drive retention and increase lifetime value
Responsible for all player communication - both lifecycle and ad-hoc; devise player communications strategy and write player-facing messaging which is persuasive, engaging and drives user action
Use existing CRM tools to create player segments and deliver player communications including emails, desktop notifications, pop up messaging, push notifications, etc.
Exceedingly data-driven - focused on delivery to overall KPIs while ensuring timely feature/campaign reporting and suggesting iterative improvements
Sync with multiple internal stakeholders and own the process for implementing effective end-to-end CRM campaigns across multiple teams
Identifying new innovative opportunities and industry leading CRM strategies
Experience in the digital gaming/betting industry, ideally in sports betting
Experience creating always-on player lifecycles with a focus on player segmentation and churn modelling
Be an ambitious, intelligent, autonomous team player
Experience working with brand guidelines and tone-of-voice direction
Familiar with direct data access and analysis; deep understanding of industry metrics such as LTV, ARPU, retention, deposit frequency, net deposits, DAU/MAU, etc.
A genuine curiosity about player analytics and player behaviour in real money gaming
Business level proficiency in verbal and written English
A proven record of writing high quality player-facing communications
Experience creating reports and insights on marketing campaigns
Passion for esports and gaming
Familiarity of Localisation processes