Japanese Country Manager

Job Type:
Marketing, Product
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs are working with a fast-growing Casino Operator who are searching for a Japanese Country Manager to join their Malta based team. Apply today for a confidential discussion.

The purpose of this role will focus primarily on the development of marketing strategies for the assigned territories. This country manager will collaborate with the rest of the marketing team to create strategies and campaigns. The individual will also be the main contact between different company channels and the customers to ensure that they are getting the best holistic online casino experience.

We will entrust you with the following responsibilities:

Customer acquisition, conversion and retention, with focus on revenue generation
Budgets, business plans, marketing plan and economic follow-up for the targeted markets, together with any other reporting
Manage, plan and execute all marketing and sales activities for the local markets to maximize ROI on marketing and media budgets.
Evaluate and follow-up on said deals and partnerships, during and after campaigns
Define and communicate the local market strategy and the product for Japan whilst conducting regular competitor analysis
Monitoring current and future regulatory requirements for the market and adapting a strategy to cater for these needs accordingly
Create tailor-made targeted marketing campaigns,promotions and events
Working across departments with other Country Managers to capture and optimize synergies with other markets
Actively manage a full marketing and brand strategy, ensuring an optimal marketing mix to enhance player acquisitions to improve the ROI and further establish the brand in your designated territory
Work across the full player/user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield
Working alongside the Affiliate team to further extend market distribution via affiliate partnerships
Take responsibility for the annual budget planning
Be the representative of the company within the targeted markets, when it comes to dealing with major customers, partners and professional associations
Manage and executing digital marketing campaigns through the different acquisition channels
Create and optimize profitable affiliate deals in Japan
Other Adhoc duties


At least 3 years’ experience as a Country Manager for the Japanese Market
Experience working with an iGaming Operator
Knowledge of affiliation in the iGaming industry
Experience in creating and implementing marketing strategies
Knowledge of online marketing via different mediums including mobile technologies
Knowledgeable about digital media and 360° Marketing
Fluent in verbal and written Japanese
Strong sales and negotiation skills
Team player
Ability to liaise with different departments
Strong communication & leadership skills
Analytical thinking
Strategic problem-solving skills
Proactive approach in day-to-day tasks

Our Offer:

Exciting opportunity to be part of and have an impact upon the creation of an innovative brand on the market
Attractive remuneration package including health insurance and gym membership
An international flexible work environment with an engaged, driven & professional team

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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