CRM Manager

Job Type:
Salary Description:
Competitive Salary
Job Ref:

BettingJobs are working with a leading sportsbook and casino provider seeking an experienced CRM Manager to join their team in Liverpool.

As CRM Manager you will lead the existing CRM team and be responsible for the execution of CRM campaigns to drive customer acquisition and retention. You will adopt an analytical approach to understand the user journey and conduct post-campaign analysis for the purpose of realizing recommendations for future CRM campaigns.

• Strategize, communicate, execute, test, and evaluate various CRM projects
• Execution of player communications across all channels including email, sms and push notifications
• Influencing CRM product roadmaps to ensure the team has the required tools and features to execute promotions
• Conduct A/B tests to measure and optimise email campaign performance
• Manage player lifecycle programs and loyalty schemes via targeted segmentation
• Prioritise projects to ensure business critical deadlines are always met
• Monitor the health and segmentation of the customer database, driving increased engagement
• Liaise frequently with marketing, product, and analytics to identify bottlenecks, design marketing initiatives and test new innovative ideas to increase the number and value of customers
• Work with key stakeholders throughout the organisation to fulfill and manage their CRM requirements
• Ensure compliance with regulations within the iGaming industry

• Minimum 3 years of CRM experience in iGaming sector, working ideally in the UK and other Western European markets
• Strong analytical skills, high proficiency in Excel and ability to track and report on CRM KPIs
• Experience in using Google Analytics or equivalent
• Proficient using Microsoft Excel with experience of managing large data sets
• Experience implementing new features and a firm understanding of email design and best practice
• Understanding of customer relationship management theory and practice
• Ability to use customer data to segment and personalise content and offers
• Must be able to work under pressure in fast paced environment
• Excellent prioritisation and communication skills to measure objectives, needs, and timelines
• Strong interpersonal skills with the ability to build relationships across departments

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green

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