Head of Marketing

Job Type:
Permanent
Categories:
Marketing
Location:
Asia
Salary Description:
Excellent
Posted:
09-Apr-20
Job Ref:
14553

BettingJobs.com are currently recruiting for Head of Marketing with innovative iGaming company based in Singapore or remotely in Asia.


RESPONSIBILITIES
● Define, implement and oversee the launch marketing strategy
● Lead all promotional campaigns and bonus offers
● Develop a program of retention-based targeted marketing campaigns via a variety of communication channels
● Manage affiliate/loyalty programs
● Manage all paid media and advertising across all channels
● Own all SEO efforts
● Manage influencer marketing campaigns

REQUIREMENTS
● 8+ years of experience in marketing with a strong understanding of sports and esports or sports and esports betting
● Experience running online promotional campaigns using customer segmentation and a/b testing
● Strength in analytics, critical thinking, and reasoned judgement
● Combination of strategic thinking and ability to roll up sleeves and get it done
● Proven track record of launching a brand/product from bottom up
● Proven track record of quick thinking and ability to execute in a rapidly changing environment
● Mandarin speaker

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs - S
Email:

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