Digital media Executive

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Salary Description:
Competitive Salary Offered
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Bettingjobs are working with a successful sportsbook company located in central London. They are looking for a Digital Media Executive who will take responsibility for setting up, running, monitoring and optimising a selection of the Digital Media campaigns, as well as suggesting improvements to an existing campaign set up or putting forward ideas for new campaigns in order to help grow and develop our new user acquisition efforts. The role requires strong attention to detail as well as natural passion for data analysis and marketing. You must be proactive as well as having excellent problem-solving skills.

Key Responsibilities
 Setting up and running the Paid Social campaigns across platforms such as Facebook, Twitter and Instagram
 Optimise live campaigns in order to get the most out of the budget Working with our in-house design team to get new creative made as and when they are needed
 Continually planning, building and optimising campaigns to generate ROI and support the key strategic goals
 Analysing data daily to spot trends/opportunities and then acting upon them
 Provide regular updates for colleagues and senior management, summarising campaign performance and projecting out near-future performance of campaigns
 Regularly reviewing best practices and ensuring they are documented and followed
 Ensure reporting meets the needs of the campaign, is user friendly and can be efficiently managed daily
 Optimisation and monitoring of campaign variables to ensure performance targets are met or exceeded using all available dataReview alternative paid search platform options on the market to best suit the strategic requirements

The Person
 Proven experience managing Paid Social campaigns
 Proven attention to detail and high standards
 Natural passion for continuous improvement
 Passion for sports and betting
 Proactive
 Strong personal organisation skills
 Problem solving attitude
 Passion for analytical/technical marketing

Key Skills
 Excellent understanding of the principles of Paid Social and Customer Acquisition
 Minimum one years’ experience of independently setting up and running Paid Social campaigns.
 Excellent command of Facebook Ads Manager
 Excellent knowledge of Excel
 Excellent knowledge of design processes
 Familiar with A/B testing tools and methodology.
 Proven display marketing experience with ROI Evidence
 Proven ability to plan and deliver against business strategy
 Strong verbal and written communication skills
 Company representative to 3rd parties

Please get in touch with Carla at for further information.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Carla Souter

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