Affiliate Operations Team Lead

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:
VAC - 14215 - JI

The main purpose of this role is to establish and develop the operational requirements of the company’s affiliate marketing program and to grow and further optimise the affiliate channel as a key player acquisition driver.

Essential Job Functions / Main Duties & Responsibilities:
• Manage the remote affiliate marketing team located in different time zones
• Work collaboratively with Country Managers and local affiliate campaigns across different regions
• Ensure that the affiliate marketing team is running to schedule and all work is completed in a timely, accurate and increasingly efficient manner
• Facilitate the maintenance of the affiliate CRM program directly and via the affiliate team as required, utilising the Salesforce platform
• Develop and implement Sports and Casino affiliate strategy to achieve affiliate recruitment, retention and reactivation KPls
• Oversee the management and implementation of the Affiliate platform such as Income Access affiliate software. Liaise with internal departments, third party vendors and Account Managers where applicable, to develop, maintain & improve the program
• Manage the affiliate platform and programme so it can efficiently and seamlessly accommodate new product integrations such as casino and mobile
• Analysing and reporting affiliate channel performance on a weekly, monthly, quarterly and annual basis
• Provide reporting and analysis of performance to key affiliate and marketing partners as required
• Proactively enhance existing offers and promotions to ensure optimal performance
• Acquisition of new affiliates and subsequently ensure exposure of affiliate marketing campaign collateral
• Ensure that all campaigns, activity and communications by affiliates are aligned with company guidelines and expectations
• Manage the affiliate API feed integration, deep link tracking and queries
• Proactively ensure that the affiliate programme's terms and conditions are adhered to
• Working with the Affiliate team to set up new affiliate accounts in the affiliate system so they can be tracked and monitored successfully
• Work with the Project Managers and Product Managers to ensure the affiliate tracking is robust and stable to enable efficient performance of the affiliate program
• Ensuring BAU affiliate processes are in place (e.g. validations, transaction queries, tracking issues, fraud and Risk procedures)
• Communicating with the affiliate base on all new updates and developments to the program via newsletters, industry publications and social media
• Perform regular competitor analysis in order to ensure the affiliate program is up to date with the latest industry trends
• Travel to and organisation of industry events when required

Skills & Qualifications:
• Have proven experience in managing and growing an efficient operator affiliate programme
• Be both commercially and analytically minded, with strong financial evaluation and performance marketing management skills
• Excellent relationship management skills
• Ability to influence decision makers (internal and external)
• Be able to adapt to the demands of working in a rapidly changing environment
• Have strong verbal, written communication and presentation skills
• Understanding and reporting acquisition marketing KPls
• Good interpersonal skills, able to develop positive internal and external relationships
• Will have high confidence levels with a positive, outgoing and dynamic approach
• Creative problem solver
• Collaborative
• Strong data analytical skills – knows their way around a spreadsheet
• Ability to travel as needed
• Strong self-motivator who leads by example
Knowledge & Experience:
• Minimum 3 years of affiliate marketing experience with operator - preferably with sportsbook and eSports
• Knowledge of online betting industry
• A passion for sports would be an asset
• Familiar with using a third-party affiliate platform such as Income Access
• Advanced Excel (pivot tables) user skills
• Understanding of implementing affiliate digital marketing campaign techniques and tracking
• Ability to manage multiple projects and experience with affiliate management software and affiliate networks.

Contact Details:
Tel: 07971817732
Contact: Jennifer Innes

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