BI Analyst

Job Type:
Analytics & BI
Salary Description:
Job Ref:
14095 are currently recruiting for a BI Analyst for an innovative and exciting start-up based in central London. The Marketing BI Analyst is focused on supporting the marketing team’s data needs by creating KPI’s and actionable insights focused on measuring Recency, Frequency and Value and align these variables to key business internal and external facing metrics.

• Responsible for flagging variances in key metrics and noting the outcome of actions taken by marketing team to reduce negative variances.
• Providing key stakeholders with Actionable Insights.
• Measuring marketing Efficiencies and creating a Bonus Management process.
• Creating efficient propensity models.
• Creating useful and effective insight generating dashboards
• Creating dashboards that track and live report the key metrics in a manner that allows us to easily drill down to understand what is driving our results
• Providing the Marketing teams with Promotional Analysis support and tracking and reporting on promotional efficiency; as required by the business (promotional mechanic redemption rate, promotional ROI etc.)
• Creating templates for and maintain the uptime production of daily/weekly/monthly reporting
• Analysing trends and identifying new player groups based on player transactional behaviour patterns
• Supporting the wider team with their reporting and customer list requirements
• Managing and developing the player database infrastructures
• Assisting in business planning initiatives such as forecasting, budgeting and setting targets.
• Creating a marketing attribution model and creating efficiencies in acquisition marketing.
• Working across all brands, marketing channels, networks and territories.

• Overall 2 years business analysis experience ideal
• Worked as a business to consumer (B2C) analyst for at least 1 year in a marketing context
• Worked in a role interfacing with several functional areas especially marketing
• Experience gained in a mobile app based B2C environment will be valued
• Will consider people from an offline retail background dependent on their level of comfort with online marketing
• Experience of building small database environments focused on specific activity
• Experience of originating bespoke template reports from the data in the database
• Advanced XL user
• Advanced SQL script writing ability
• Able to build new reports based on “raw” data from the data warehouse to provide the business with useful perspectives and trends that will enable the teams to meet their goals
• Analytical- thinks and considers the “why” and the “how” not just the “what”
• Presents their ideas with supporting analytical justification
• Pattern seeker when reviewing large data sets
• Experience of working in and an interest in football and/betting

Contact Details:
Tel: +44 (0) 1355 588 976
Contact: Stuart

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