Your goal will be to activate, retain and reactivate customers in the best possible way; and ensure that the look and tone of voice on site and customer communication are to the highest standards and always on brand!
What will you get up to day-to-day?
Plan, execute and deliver activation, retention & reactivation campaigns and communication schedule in order to maximize brand revenues. This covers all campaigns through all targeted marketing channels (primarily email, SMS, onsite, DMs, Telesales & mobile push)
Ensure that all campaigns and customer communications are according to set brand guidelines.
Analyse the results (delivery, uptake and revenues) of campaigns together with the BI team and actively seek to optimise and improve based on findings. Frequently testing new offers and campaign ideas and suggesting improvements with the help of the analysts
Monitor top customer performance & high potential customers and keep a steady eye on player behaviour (activity, deposits, offer uptake etc) in order to quickly get numbers on target
Run loyalty programmes
Liaise with Head of Finland regarding branding, TV commercials, external online media etc to ensure acquisition and CRM activities are aligned (where applicable)
Liaise with central operations (VIP, Payment, Customer Support) around customer activities to ensure 360 degrees visibility
Establish solid communication channels to central operations to inform them about planned campaigns to ensure synergy
Liaising with Business Development team regarding software bugs, testing new features and requesting further improvements and developments.
You are a native level Finnish speaker with excellent English skills and 2-3 years experience from similar types of roles relating to casino, sportsbook and CRM! Alongside your analytical, detail-oriented mindset you have a great understanding of a customer’s lifecycle and of how bonuses are calculated. Your organisational skills are second to none, with experience of balancing multiple projects and tasks. You prioritise your tasks well and can manage tight deadlines effectively. Last but not least, you are a great communicator (both written & verbal) with the ability to tailor your dialogue & delivery to cater for a variety of audiences!