CRM Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
26-Sep-19
Job Ref:
13933

Bettingjobs are working with a marketing services group who provide to a portfolio of online casino, sports and bingo
brands. They are looking for an enthusiastic CRM Manager to join their gaming team.

The Role
● Train, develop and line management of CRM Executives
● Establish and maintain a QA process to ensure delivered campaigns and
on-site presentation of promotions from the team are of the highest quality
● Overall responsibility for all execution of CRM across all channels and on-site
presentation of all promotional activity
● Coaching and mentoring of CRM Executives
● Key stakeholder in the CRM strategy for all players
● Monitor KPIs from segment groups and react accordingly; ensuring a positive
ROI on campaigns
● Identify gaps and develop new processes and procedures to ensure CRM
best practice.
● Instill a culture of test, learn optimise through continuous A/B testing
● Provide detailed segmented reporting on campaigns; both on a regular and
ad-hoc basis
● Key stakeholder in driving innovation with new bonus and retention
mechanisms
● Monday to Friday 9 am to 5.30 pm with an early finish on a Friday at 4.30 pm
● Competitive salary depending on skills and experience

The Person
● Experience within a similar role
● Strong leadership skills
● Excellent organisational skills
● Superb attention to detail
● Experience using Business Intelligence software
● Excellent communication skills that will ensure effective conveyance of
information and execution of duties
● Strong analytical skills coupled with project management and planning skills
● Must be able to demonstrate a substantial knowledge in CRM segmentation,
campaign management, direct marketing, offer management, data mining,
interactive marketing, database marketing, and email marketing.
As a Rocket X employee you will enjoy full private health care, mobile phone for
work and personal use and a competitive company pension scheme. We provide
snacks and treats as well as access to development opportunities that will help you
achieve your true potential.

If you would like to work for a unique North East company then please apply now to carla@bettingjobs.com

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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