Digital Campaign Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Excellent
Posted:
02-Sep-19
Job Ref:
13854

Bettingjobs.com are currently recruiting for an award winning online casino based in London for Digital Campaign Manager. This is a unique opportunity for a highly talented, self-motivated, marketer to take ownership of the end to end planning and execution of digital campaigns as the team and product proposition continue to grow and develop.

Responsibilities:
• Develop and manage the marketing strategy aiming to rapidly build market share by driving customer acquisition and increasing customer retention through digital
• Responsible for managing a mixed channel budget with agreed acquisition and ROI targets
• Meet targets for weekly and monthly acquisition performance including reporting and analysis
• Use data analysis to providing recommendations and drive future digital marketing initiative
• Develop direct relationships with digital agencies including negotiating costs to maximize profitability
• Work directly with Google, Facebook and other external parties to drive efficiency and harness their technology as affectively as possible
• Identify and propose new opportunities with existing and new partners to drive the company revenues and reduce costs
• Manage primary online and mobile acquisition channels including ad networks, paid search, social and programmatic
• Manage the creative development and execution of marketing assets, including testing and optimization, this may involve direct management of internal and external design resource
• Manage the conversion funnel, including planning, coordinating and executing AB/MVT testing to ensure effectiveness of campaigns
• Perform relevant research to understand the industry, the
• customers and competitors
• Manage digital data flow between the company and external partners with an understanding of tracking/pixels/cookies and the ability to brief development teams
• Maintain full awareness and understanding of appropriate legislation for relevant media channels and ensure activity is fully compliant with legislation

Requirements:
• 5 years Digital Campaign Management, including ROI based performance marketing working in the online gambling industry or similar high transactional volume DR focused industry
• In depth knowledge of the media space including relationships with agencies and media owners. The ideal candidate would have worked in multi discipline marketing structure where digital channels are used to leverage and benefit from ATL campaigns
• Thorough understanding of all digital channels (including mobile) and their potential impact as an acquisition and retention tool
• Experience in developing and executing media plans supported by strong creative execution
• Ability to manage campaigns from beginning to end, including forecasting and performance analysis
• Strong understanding of digital tracking, measurement and reporting tools – ability to analyse digital campaigns and draw out actionable insight
• Understanding of usability and design principles to feed into testing of creative and landing pages
• End to end understanding and track record of setting up, managing and meeting clear ROI targets across paid search, social and programmatic
• Experience in directly managing and working with media, marketing and creative agencies
• Excellent written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail
• Strong understanding of current online marketing concepts, strategy and best practice
• Teamworking skills – the ability to build relationships internally and externally. Experience working with internal and external agencies
• Previous budget management experience
• Confident, with strong initiative and ability to work with minimal supervision
• Strong organisational skills and experience of balancing multiple projects as once


Contact Details:
Tel: +44 (0) 1355 588 976
Contact: Stuart
Email:

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