Betting Jobs are working with an established business in the Casino and Bingo space setting up and launching sportsbook product and searching for a Head of Sportsbook to join their London team. Apply today for a confidential discussion.
We are now looking for a Head of Sportsbook to join our ambitious team. As the Head of Sportsbook, you will have overall responsibility for setting up our sportsbook initiatives in Latin America, the UK, The Netherlands and other key areas. The role reports to the CEO.
• Selecting sportsbook software provider
• Working with the MD for our Latam Sportsbook initiative and provide guidance when launching the Sportsbook there
• Working with the marketing and CRM teams to create the best offers and campaigns for the company’s sports customers suitable for local markets.
• Present marketing and CRM with suggestions and recommendations on the most interesting sport events, promotions and product releases for Sportsbook.
• Evaluate and improve new functionality and features.
• Be responsible for competitive bonus and incentive set-ups and monitoring their success.
• Monitor and evaluate campaign performance and provide relevant feedback the commercial team.
• Responsible for ensuring that the site is updated and maintained.
• Create and drive the scheduling of events to be published, pushed and promoted – calendar.
• Be the owner of the sportsbook strategy and the go to person for any sports related questions from the teams.
• Regular analysis of competitor activity with regards to product development, promotions and positioning.
• Keep up to date with industry news, sportsbook product innovation and overall emerging and mobile technologies.
• Attend industry conferences, supplier and industry events when required.
• Creating and delivering reports on a weekly and monthly basis.
• Working closely with the Commercial, Product and Operations teams to ensure that site experience and customer journeys are consistent, maximising usability and accessibility across all devices.
• Profound business understanding and product knowledge.
• 7 years plus experience of online sports betting and the dynamics surrounding it.
• Strong leadership skills with a hands on approach.
• Fluent in both written and spoken English.
• Passion and entrepreneurial spirit.
• Commitment, drive and ambition.
• A mobile first mindset.