Director of CRM

Job Type:
Salary Description:
Excellent + Bonus & Benefits
Job Ref:
#13650D are currenting seeking a Director of CRM for a marketing leading online Casino to be based in their Dublin office. As Director of CRM you will be responsible for implementing and managing the cross-sell, retention and reactivation efforts for the business.

The Director of CRM will be responsible for leading a team and working across multiple departments to ensure all areas of the business are contributing towards the realisation of shared objectives and are in line with CRM strategy.


• Build and execute an effective strategy for Casino CRM
• Develop a strong organizational structure with experts in key roles and succession plan
• Ensure working accordingly to the highest compliance, regulation and responsible gaming standards
• Deliver an effective and efficient high-quality promotions calendar
• Build a marketing budget plan and work closely with finance stakeholders to monitor budget usage
• Work with Casino product managers and games studios to build state of the art innovative concepts and products
• Day to day management of relationships with internal teams as well as external agencies and suppliers and ongoing analysis of marketing activities to adjust to deliver maximum results
• Responsible for the cross selling, retention and reactivation through CRM
• Interact with and contribute to the development of the VIP promotional tools


• At least 10 years’ experience in real money online gaming – a must
• Experience in working for a large global multinational and multi-location company
• Exceptional attention to details and quality
• Demonstrable experience in a leadership role in marketing either in online gaming or e-commerce
• Creative mindset, supported by strong analytical understanding
• Strong understanding of matrix or other flexible working environments
• Ability to set clear expectations and demand high performance for self and others
• Ability to inspire and motivate teams and individuals, and able to identify attract, develop and retain top talent
• Demonstrate and value accountability, cooperation, integrity and open communication

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: John O'Neill

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