Reporting to our Affiliation and Acquisition Manager, the main purpose of this role is to plan, execute, optimize and follow up on marketing campaigns to increase the workflow and traffic in our different products and websites.
Campaign manager conducts mid-monthly meetings with product managers to understand future monthly marketing calendars in order to successfully plan campaigns.
Campaign manager is encouraged to participate in brain storming sessions with product managers for new marketing ideas.
Campaign manager will build a calendar for the PPC Manager, Media Buyer, affiliate managers as well as social marketers, which they must follow.
Campaign manager carries out a meeting at the end of each month with PPC Manager, Media Buyer, Affiliate managers and social marketing team members to verify and validate the calendar for the following month.
Campaign manager ensures that the calendar is followed and regularly reports to head of acquisition
Campaign manager conducts a meeting at each end of each month to review the results of the current month with the: Head of Acquisition, PPC Manager, social marketing team members, Media Buyer and affiliate managers.
Creation of the meeting calendar for the entire team for each month.
Manage and help to set up campaign on GDN RTB POPUNDER PPC dashboard in order to integrate all campaign specs - with the help of content , design and marketing to regroup all specs, all promo, all languages per country and brands.
The Ideal Candidate will:
Excellent English verbal and written communication skills
Have excellent relationship building skills
Must have experience in campaign management
Have experience working in a direct marketing environment
Have strong analytical and technical abilities
Self-motivated, analytical, quick learner, organized, detail-oriented, multi-task
Prioritizes workload and meets deadlines for a variety of marketing "deliverables"
Knowledge of gambling and betting industry would be a plus.
Have knowledge of HTML