Casino CRM Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Salary Based On Experience
Posted:
07-Jun-19
Job Ref:
13552

As a part of our expansion into the UK market, we are looking to add a Casino CRM Marketing Manager to join our team that will lead our strategy and ongoing marketing activities as we continue our growth in this region. This is a fantastic opportunity for you to join us at the start of our journey and make this product the success we know it will be further down the line.
Job description:
You will be required to provide Customer Retention activities to new and existing Networks, working within a dedicated team, driving core customer reactivation and conversion activities through the player life cycle.
Responsibilities:
-Retention and conversion of existing players and the re-activation of lapsed players.
-Proposing, planning and executing a wide range of promotions.
-Segmenting database in order to be best maximise player retention strategies
-Preparing and sending targeted marketing communications to specific groups of players within the database such as non-funded, lapsed, VIP levels etc.
-Ensuring new promotions and features are communicated to player base at all levels.
-Cross marketing activities when required.
-Working closely with players and developing relationships with them through regular one-to -one correspondence through email, telephone, live chat and through the post if necessary.
-Implementation and measurement/tracking of CRM strategy to ensure effective ROI in terms of old players regenerated, and registrations converted to depositing.
-Providing administrative support and assistance to other departments.
-Any other responsibility required to effectively manage the retention activities for the network.
Attributes:
-Online Customer Retention Experience
-Methodical and organised approach.
-Ability to deliver excellent results against challenging time deadlines.
-Ability to simultaneously manage a range of complex tasks.
-Proactive, enthusiastic and positive attitude.
- Knowledge of the different casino products (slots, table games, live etc)
-Strong personal commitment to the delivery of excellent customer service.
Skills:
-Ability to create a promotional plan, execute and monitor success of the plan.
-High level of Excel, Word and some HTML skills and computer literacy in general.
-Ability to plan and execute multiple campaigns working with numerous people in cross country locations.
-Excellent analytical skills.
-Mass mailing knowledge and experience.
-Excellent communication skills.
-Excellent time management skills.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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