User Acquisition Manager

Job Type:
North America
Salary Description:
Negotiable + bonus, benefits & relocation if required
Job Ref:

User Acquisition Manager Lead - US market

An operator at the forefront of the US sports betting space has an exciting opportunity available for a User Acquisition Manager Lead to join their marketing team within their US HQ.

The successful candidate with have a wealth of experience within the Facebook user acquisition channel, and also have been responsible for Display campaigns and familiarity of App Store Optimization techniques. Responsible for strategy execution and supervising a team of user acquisition analysts within channel, you will have a hands on approach as well as mentor the team.

Responsibilities and Duties

• Manage user acquisition marketing campaigns on the Facebook channel
• Manage ad spend across separate operating systems and channels; track and analyze results to maximize yield on ad spend and increase ROI
• Generate detailed spend and performance reports using relevant KPI metrics (ROAS, Retention, FTD) specific to goals, and present to management
• Work across teams and senior management to design/develop marketing strategies
• Develop a strong acumen of product understanding and execute it in the media buying efforts
• Cultivate and maintain productive relationships with key partners
• Conduct competitive and macro-level research to stay informed on industry changes that could impact the overall success of paid media campaigns
• Identify, Develop and analyze key performance indicators for App Store Optimization
• Build and execute creative strategy to drive results
• Represent the business at key industry events

About You

• Extensive experience of managing user acquisition campaigns within an app marketplace environment
• Excellent analytical skills, specifically focused on multi-touch attribution models
• Sharp analytical skills and metric-driven decision making
• Extremely organized and attention to details
• Willingness to learn and improve with a keen interest in paid user acquisition

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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