CRM Automation Manager

Job Type:
Isle of Man, UK
Salary Description:
Salary Based On Experience
Job Ref:

An industry-leading lottery betting and online gaming firm is looking for a CRM Automation Manager to manage the full suite of Automated CRM campaigns. This position will be critical to support the growth of the business, and as such requires a technical and data-minded individual with excellent attention to detail coupled with the ability to work proactively and to tight deadlines.
The successful candidate will have existing experience in Marketing/CRM in an online environment, be able to demonstrate proficiency with relevant Marketing Tools, and be a creative team-player.


• Implement all Automated CRM targeting existing customers at various lifecycle stages e.g New, Active, Churned and Dormant customers. Particular requirements include:
o Journey creation from conception to delivery
o Multi-channel message delivery (including email, SMS, Push, web push, onsite and in-app)
o Cross sell and upsell
o Campaign optimization
• To monitor automated journeys daily and act on information from internal reports, immediately reporting any problem areas to management
• Commit to ongoing AB Testing with a view to continual campaign improvement, regularly reporting on results and progress
• Work in conjunction with various acquisition teams to ensure campaign alignment
• Work with and brief in-house designers to develop a range of visual assets – including images, banners, animated gifs and videos - in the creation of striking, effective campaigns
• Coordinate proofreading, editing, updating and translation of content
• Implement and maintain the suite of Offers relevant to the Automated campaigns
• Undertake ongoing creative reviews to maintain a suite of communications that are consistent, accurate, and reflect best practice
• Keep up-to-date with the latest trends in the market to inform future approaches
• Work with the compliance team to ensure content meets regulatory requirements
• Liaising with Member Support to resolve customer queries and complaints, where required


• At least one year’s experience in a similar Marketing or CRM role within an online environment
• Impeccable attention to detail, with a natural flair for data sets and an exceptional level of understanding of customer segmentation and data selection
• A firm understanding of the principles of effective segmentation, including campaign durations and lead times • Experience in managing automated campaigns using email, SMS, web push, onsite messaging and more
• Strong team player with the ability to hit the ground running and produce tangible results
• A creative thinker, someone who thrives on new ideas and putting them into action
• A motivated, meticulous, and highly-organised self-starter with an outstanding work ethic
• The ability to think on your feet while managing multiple work streams and varied requests

• Educated to degree level in a relevant discipline • A knowledge of, and passion for, the e-gaming industry is a big plus • An understanding of gambling legislation • Experience of core CRM tools such as Adobe, Salesforce, Pardot etc • Campaign Management tool experience • Comfortable using Google Analytics, tracking links, and related software

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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