Gaming CRM Manager

Job Type:
Salary Description:
Salary Based On Experience
Job Ref:

Gaming CRM Manager- German Speaking

Company Description
#1 sports betting company in the German speaking area, both online and through their retail network.

The Gaming department is part of the Online tribe and responsible for revenues generated in all Casino products. The department is split into two collaborating main teams: Operations and CRM. The CRM team is responsible for the overall CRM strategy and handles customer communications at all stages of the customer life-cycle through various communication channels. Focus is to increase the customer activity and value while decreasing churn rates.

Job Description
What you will do:

As a Gaming CRM Manager, you will be responsible for the design and execution of campaigns for conversion, retention, churn prevention and reactivation of Casino customers. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus will be driving an increase in profitability by constant optimization of customer communication, website content and user experience.

Implement and manage customer life cycle funnels for Casino
Build campaigns and user journeys using Emarsys/Exact Target
Promotion planning and execution including pre/post-analysis
Oversee campaign designs and write marketing copy
Configure promotions in the various Casino supplier backoffices
Run ad-hoc promotions
Proactively improve and optimize customer communications
Come up with new promotion mechanics and automations to drive market KPI’s
Engage internal analysts in generating actionable insights using market and customer data

What you offer:

Previous experience in this or a similar CRM role
Good understanding of email cycles and customer life cycle management
Passion for Casino and knowledge of Casino games (Slots, Table Games, Live Dealer)
German native speaker with English to business standard
Willing to work on the weekend
Good analytical skills coupled with effective communication
Good html and Excel knowledge
Ability to deliver results and outstanding service whilst working to tight timelines
Self-starter with a positive, can-do attitude and good problem-solving skills
Additional Information
What we offer:

Agile and multicultural company with flat hierarchies
Self-organised, self-responsible and entrepreneurial employees
Competitive salary, Health and Dental Insurance, Performance Bonuses, Subsidised Parking, Sports incentives & Childcare
Opportunities to develop and grow
Relocation Assistance
Office sea-views, social events, healthy treats, kitchen on every floor

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Stuart Armstrong

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