Betting Jobs is currently looking for a Marketing Data Analyst to join one of the most well-established gaming companies in their new office in New York. The Marketing Data Analyst will be responsible for daily reporting, providing insights on campaign effectiveness and measure performance of marketing campaigns. The Data Analyst will work closely with the US Team but will be supported by the Marketing Intelligence and Customer Analytics teams based in Europe.
Applicants must be eligible to work in the US for this position
Monitor daily performance, identify trends and report on them
Analyse the performance of marketing campaigns and make recommendations for future campaigns
Provide strategic direction on advertising campaigns and drive new marketing measurement initiatives
Provide ROI analysis of all marketing campaigns
Learn and perform advanced analyses to identify KPI's and drivers of customer behaviour
Working closely with the central Marketing teams to identify and explore opportunities to improve marketing efficiency
Provide insights on customer journey with the help of web analytics tools and help optimise the conversion funnel.
Creation and maintenance of daily/weekly/monthly reports and dashboards in Excel or Power BI
Strong understanding of cost metrics for SEM, Online Display, Affiliate and Social Channels
Previous experience in digital marketing with a strong understanding of Analytics and Strategy
Hands on experience with web analytics tools like Adobe Analytics or Google Analytics, and analytics backends of platforms such as Google Adwords, AppNexus, Doubleclick, Adform and suchlike.
Experience of actively using data visualization / BI tools (eg., Qlik, Power BI, Tableau)
Knowledge of R, Python or a high-level scripting language.
The ability to analyse data, present reports and create marketing dashboards
Strong communication skills