Job Title: Marketing Executive
We are working on an exciting new London-based opportunity for a Marketing Executive. Our client are a premium B2B Sportsbook and Casino provider. The Marketing Executive will be responsible for creating Sportsbook and Casino Marketing Campaigns, delivering active customer and revenue goals by understanding the base, customer motivation, needs and insights.
• Organizing and developing weekly promo programs for customers to increase retention.
• Providing marketing forecasts.
• Understanding the platform customer base and ensuring segment strategy development.
• Being a key stakeholder into the planning and execution of product development from conceptual stages all the way to the product roll out and launch.
• Assisting is awarding free bets/bonuses to partners.
• Advising CS team with any crediting anomalies or issues to resolution
Responding to and resolving CMS/price boost/display issues within promotional pages.
• Fulfilling promotional reporting requests from partners with regard to cost and take-up of specified offers.
• Optimising current SQL promotional queries for more efficient crediting.
• Setting up and logging of crediting procedure for CS team to follow for all
• Minimum of 2 years’ experience in the Online Gaming Industry.
• Knowledge of Online Sportsbook Campaign Management Essential.
• Online Casino Marketing & product Management a definitive PLUS.
• Strategic marketing thinker with a proven ability to innovate, implement and optimise.
• Great organisation, planning and prioritization skills, with strong attention to detail.
• Proactivity and ability to collaborate.
• SQL Experience is a big PLUS.
• Excellent content knowledge and campaign experience.