Sportsbook CRM Executive

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Salary Based On Experience
Posted:
21-Dec-18
Job Ref:
13041

We are one of the fastest growing bitcoin start-ups in the world. We offer a range of bitcoin services to the gambling industry, including a full white label betting and casino platform, and work with the world’s largest bitcoin casino and sportsbook operatosr.

The opportunity

The company’s rapid expansion to-date has been driven by a world-class engineering team, and they are now seeking to recruit a similar level of marketing and data expertise to drive next phase growth. Backed by this engineering team, and operating in data-rich testing environment, the newly created team will deliver exponential growth by deploying data driven marketing techniques across the entire marketing lifecycle.


Job Description/Purpose

Under the direction of the Head of Customer Value, but working across the marketing team, the Customer Relationship Manager will have wide-ranging responsibility supporting the implementation of the customer lifetime value, customer acquisition and company data strategies.


Primary Responsibilities

Input into wider Customer Value strategy
Create and execute marketing campaigns for both Sportsbook and Casino
Work with the design team to create content and write copy for these campaigns
Analyse data to measure and optimize these campaigns, as well as tracking broader marketing KPIs
Excel in a self-managed, team environment, working pragmatically across geographies and with teams of different disciplines

Skills/Qualifications

Ability more important than experience, but candidates need a proven track record of at least 2 years delivering far higher than average results
Needs to be ambitious, with a desire to lead their industry in what they do
Must be excited and motivated, rather than daunted, by the prospect of building something from the ground up in a start-up environment
Experience working to develop digital marketing products considered valuable
An understanding of both online Sportsbook and Casino a must
Must have the ability to communicate at all levels of the organization, both verbally and written, in English.

Education

Strong academic record to degree level

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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