Brand Marketing Manager - Tier 1 multi-channel industry leader - US Market

Job Type:
North America
Salary Description:
Negotiable to attract the best + bonus, benefits & relocation if required
Job Ref:

Brand Marketing Manager for NJ & PA – Tier1 industry global giant
Location: New Jersey

An industry giant whose brand is synonymous with the sector is expanding its US operations and looking to hire a Brand Marketing Manager who will lead the business marketing activities, particularly in New Jersey and Pennsylvania.

Description of the position
 The required position is responsible for managing and executing the business marketing activities in New Jersey & PA.
 This position requires past experience in the NJ offline and online marketing and advertising channels.
 Great Advantage for the position is an experience in the casino/gaming/betting industry

Missions of the Position
• Manage and lead brand activities in NJ :
o Execute the overall brand advertising strategy in all relevant channels
o Initiating business development aiming to increase brand awareness and acquisition of new customers for all products –Sport betting, Casino & Poker.
o Activities may include new sponsorships, partnerships, brand activation on ground, online affiliates management and new opportunities developments.
o Lead and support the brand relationships with external creative and media agency
o Lead the ongoing work with PR agency
o Support the social media strategy in all relevant channels
o Bring the marketing & product teams located in Israel with the entire relevant Local know how which can increase the business KPIs.
• Local Competitive & Industry Intelligence :
o Ongoing monitoring and reviewing of relevant competitor’s promotion, offline activities, acquisition offers, social media and products.
o Sharing this data with the rest of the team on a timely basis, while adding the relevant analysis and relevant feedback.
o Monitoring market trends and relevant publications related to the local market, competitors business, regulation etc.

• Promotional Consultation :
o Advise on monthly calendar events related to the NJ local market (holidays, national days, cultural and news related) aiming to build ongoing monthly retention and acquisition promotional offers.
o Review the promotion concept and marketing materials and raise any concerns or issues that could arise, making sure the outcome is suitable for the local market.
o Raise ideas for future promotions for each of the products, based on experience and local market know how.

• Support Offline activities
o Consult on leveraging offline activities in US
o Initiate the media plan – TV, Radio, Online Videos
o Work hand in hand with the professional team at headquarters office

Required Skills and Experience
• Previous experience in New Jersey online industry, preferably in a betting operator – marketing/advertising positions.
• Experience with managing marketing projects on offline & online channels
• Deep familiarity and work experience with the leading NJ advertising channels
• Experience in initiating and managing sponsorships activities
• Experience in managing external marketing, advertising and PR agencies
• Experience in TV and press media planning (an advantage)
• Experience in working at a global and matrix organization
• Ability to manage and proactively initiate processes, working with multiple stakeholders on a matrix management level.
• –Out of the box, creative thinking.
• strategic vision
Highly independent with ability to work remotely

For consideration, please contact

Contact Details:
Tel: +44 (0) 1355 588988
Contact: Chris Miller

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