Japanese Country Manager

Job Type:
Malta, UK
Salary Description:
Competitive Salary Offered
Job Ref:

Job Title: Japanese Country Manager
Location: London/Malta
Salary: Competitive

Job Role

Player Acquisition
• Implementing brand strategy and identity in Japan
• Creating commercials
• Plan/coordinate and follow up media buying in Japan
• Create interest from external media
• Evaluate the brand and competitors progress
• Evaluate the commercial TV-market in Japan

Affiliate Management
• Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance
• Source, evaluate, recruit and approve new affiliate partners
• Monitor affiliate practices and ensure compliance
• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
• Monitor and analyse results of all campaigns, including weekly and monthly KPI reports (to identify strong and weak areas, and to help underachievers improve)
• Optimize all aspects of the affiliate program through established and new networks
• Reactivate old affiliates and also targeted inactive players through specific affiliate campaigns
• Assist managing onsite content and affiliate marcomms - promotions visibility and adding information including game content and blogs
Customer Retention
• Shared responsibility with Brand Operation Manager for planning/developing localised retention activities.
• With CS/CRM//VIP team for the player account management of top Japanese customers to ensure a reward ratio that optimizes net gaming revenue.


• Strong organisational skills, excellent time management & experience of balancing multiple projects
• Command of Japanese & English language
• iGaming industry experience
• Background in a marketing/affiliate related role
• Impressive analytical skills

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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