Swedish Digital Marketing Manager

Job Type:
Salary Description:
Negotiable plus benefits
Job Ref:

An award winning, cutting edge and innovative online casino brand, is looking to hire a Digital Marketing Manager to lead its strategy in the Sweden. This is a unique opportunity for a highly talented, self-motivated, marketer to take ownership of the end to end planning and execution of all digital campaigns contributing to the continued growth in the fast changing and dynamic re-regulated Swedish market.

The successful candidate will work directly with the Head of Digital and the Swedish Marketing Manager and have experience in identifying and developing opportunities with new and existing agency partners. They will need experience working with internal teams, with hands on management of the creative process. They will need to be extremely data driven, with the ability to evaluate campaigns and creative to make optimisations based on performance.

Key responsibilities:

Campaign management
* Develop and own the marketing strategy aiming to rapidly build Swedish market share by driving customer acquisition and increasing customer retention through digital
* Responsible for managing a mixed channel budget with agreed acquisition and ROI targets
* Meet targets for weekly and monthly acquisition performance including reporting and analysis
* Use data analysis to providing recommendations and drive future digital marketing initiative
* Develop direct relationships with digital agencies including negotiating costs to maximize profitability
* Work directly with Google, Facebook and other external parties to drive efficiency and harness their technology as affectively as possible
* Identify and propose new opportunities with existing and new partners to drive revenues and reduce costs
* Manage primary online and mobile acquisition channels including ad networks, paid search, social and programmatic
* Manage the creative development and execution of marketing assets, including testing and optimization, this may involve direct management of internal and external design resource
* Manage the conversion funnel, including planning, coordinating and executing AB/MVT testing to ensure effectiveness of campaigns
* Perform relevant research to understand the industry, our customers and competitors within the Swedish market
* Maintain full awareness and understanding of appropriate legislation for relevant media channels and ensure activity is fully compliant with legislation

Skills/experience required
* 5 years Digital Campaign Management, including ROI based performance marketing working in the online gambling industry or similar high transactional volume DR focused industry
* In depth knowledge of the Swedish media space including relationships with agencies and media owners. The ideal candidate would have worked in multi discipline marketing structure where digital channels are used to leverage and benefit from ATL campaigns
* Thorough understanding of all digital channels (including mobile) and their potential impact as an acquisition and retention tool
* Experience in developing and executing media plans supported by strong creative execution
* Ability to manage campaigns from beginning to end, including forecasting and performance analysis
* Strong understanding of digital tracking, measurement and reporting tools – ability to analyse digital campaigns and draw out actionable insight
* Understanding of usability and design principles to feed into testing of creative and landing pages
* End to end understanding and track record setting up, managing and meeting clear ROI targets across paid search, social and programmatic
* Experience in directly managing and working with media, marketing and creative agencies
* Excellent written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail
* Strong understanding of current online marketing concepts, strategy and best practice
* Team working skills – the ability to build relationships internally and externally. Experience working with internal and external agencies
* Previous budget management experience
* Confident, with strong initiative and ability to work with minimal supervision
* Proven track record of improving key social engagement metrics
* Strong organisational skills and experience of balancing multiple projects as once

For more information, please contact fiona@bettingjobs.com

Contact Details:
Tel: 00 356 22583311
Contact: BettingJobs

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