Betting Jobs is currently looking for an Analytics and Optimization Manager for an industry leading company, to be based in their New Jersey office. The Analytics & Optimization Manager will be a data driven decision maker, intent on improving customer experience, confident in your analytical capabilities and have a passion for sports.
You will be responsible for embedding analytics and optimization in the digital business, working with a number of different teams such as Digital Sportsbook and Gaming Operations, Payments, Product, Technology and Marketing.
This person must already be eligible to work in the USA, through American citizenship or Green Card.
-Define the Analytics and Optimization strategy and how it is embedded in the business and what technology choices are made.
-Own customer journey optimization testing and research to deliver business value through embedding analytics in UX, product development and marketing delivery roadmaps.
-Set optimization targets and define critical conversion KPI metrics; regularly reporting against these KPIs to senior stakeholders.
-Work closely with the external technology suppliers and hold them accountable for performance.
-Align US analytics strategy with other regional digital businesses, share learnings and best practices across locations.
-At least 3+ years-experience in conversion rate or digital product optimization
-Experience within online/digital gambling is a significant advantage but if not, general e-commerce or advertising experience, required
-Thorough understanding of B2C online/digital marketing, analytics and optimization is essential
-Excellent knowledge of Google Analytics and Adobe Analytics
Previous experience with optimization testing and research tools like Google Experiments or Adobe Target, required
-Excellent communication and presentation skills, and an ability to influence at all levels and across multiple teams
-Collaborative working style
-Highly motivated with the ability to work in a fast paced and dynamic environment
-A well-organized individual, able to prioritize, multi-task and deliver work to deadlines