Betting Jobs are working closely with one of the world’s strongest bitcoin growth-stage companies, offering a range of technology driven solutions to the online gaming sector, including working with the world's largest bitcoin casino and sportsbook operator.
The company’s rapid expansion to-date has been driven by a world-class engineering team, and they are now seeking to recruit a similar level of marketing expertise with special attention to search engine optimisation. Backed by this engineering team, and operating in a data-rich testing environment, the newly created team will deliver exponential growth by deploying data driven marketing techniques across the entire marketing lifecycle.
Reporting directly to the Head of Acquisition, the SEO Manager will be responsible for developing and implementing an SEO strategy that will move our clients’ websites to the top of SERPs for revenue generating keywords and keep them there. The right candidate will feel comfortable working autonomously in a lean, fast paced environment while maintaining a strong sense of team and collaboration.
Develop and implement a multi-lingual SEO strategy to dominate SERPs for relevant keywords and generate search driven acquisition
Craft intelligent and effective page titles and descriptions to improve CTR
Improve the SEO health of a portfolio of websites through regular audits & prioritisation of technical adjustments
Perform keyword/crawl analysis to identify opportunities & devise tactics to improve ranking
Serve as SEO evangelist across the organisation
Create SEO guides for the Content and Development teams
Collaborate with the Content, Social, Product and Affiliate Teams to achieve shared goals
Identify link-building and outreach opportunities
Manage relevant monitoring tools to measure success and guide strategy
Stay ahead of the latest SEO best practice
Minimum of 3 years’ experience in a senior SEO role, gaming experience preferred
Advanced on/off page SEO knowledge – desktop & mobile; SEO for Social especially Youtube
Strong analytical skills, numbers driven with excellent knowledge of Excel/Google Sheets
Experience user of Google Analytics, Search Console, SEMRush, Botify or equivalent tools
Bonus points for awareness of the crypto space and/or gambling
Problem solving can do attitude
Drive to learn and contribute with ideas to make continuous improvements
Additional languages a bonus
Measures of success
Improving Domain Authority & quality in-bound links
Improving average position for target keywords
Driving search traffic & improving CTR
Generating sign ups, first deposits and revenue from organic search
To degree level
This is a full-time position based in the company’s London headquarters, near Liverpool Street. Applicants with less experience will be considered for junior positions.