SEO Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
14-Jan-19
Job Ref:
#12727

Betting Jobs are working closely with one of the world’s strongest bitcoin growth-stage companies, offering a range of technology driven solutions to the online gaming sector, including working with the world's largest bitcoin casino and sportsbook operator.

The opportunity
The company’s rapid expansion to-date has been driven by a world-class engineering team, and they are now seeking to recruit a similar level of marketing expertise with special attention to search engine optimisation. Backed by this engineering team, and operating in a data-rich testing environment, the newly created team will deliver exponential growth by deploying data driven marketing techniques across the entire marketing lifecycle.

Job description
Reporting directly to the Head of Acquisition, the SEO Manager will be responsible for developing and implementing an SEO strategy that will move our clients’ websites to the top of SERPs for revenue generating keywords and keep them there. The right candidate will feel comfortable working autonomously in a lean, fast paced environment while maintaining a strong sense of team and collaboration.

Primary Responsibilities
 Develop and implement a multi-lingual SEO strategy to dominate SERPs for relevant keywords and generate search driven acquisition
 Craft intelligent and effective page titles and descriptions to improve CTR
 Improve the SEO health of a portfolio of websites through regular audits & prioritisation of technical adjustments
 Perform keyword/crawl analysis to identify opportunities & devise tactics to improve ranking
 Serve as SEO evangelist across the organisation
 Create SEO guides for the Content and Development teams
 Collaborate with the Content, Social, Product and Affiliate Teams to achieve shared goals
 Identify link-building and outreach opportunities
 Manage relevant monitoring tools to measure success and guide strategy
 Stay ahead of the latest SEO best practice

Skills/Qualifications
 Minimum of 3 years’ experience in a senior SEO role, gaming experience preferred
 Advanced on/off page SEO knowledge – desktop & mobile; SEO for Social especially Youtube
 Strong analytical skills, numbers driven with excellent knowledge of Excel/Google Sheets
 Experience user of Google Analytics, Search Console, SEMRush, Botify or equivalent tools
 Working knowledge of HTML, CSS, Javascript & the overlap of web development and SEO
 Bonus points for awareness of the crypto space and/or gambling
 Problem solving can do attitude
 Drive to learn and contribute with ideas to make continuous improvements
 Additional languages a bonus

Measures of success
 Improving Domain Authority & quality in-bound links
 Improving average position for target keywords
 Driving search traffic & improving CTR
 Generating sign ups, first deposits and revenue from organic search

Education
 To degree level
This is a full-time position based in the company’s London headquarters, near Liverpool Street. Applicants with less experience will be considered for junior positions.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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