Betting Jobs are working with an exciting new online company who are expanding their Marketing team in new Sliema offices.
The Social Media Manager will be directly responsible for the development, management and growth of the Social Media and PR strategy. You will be responsible for all content, creatives and offers on all social platforms for both customer acquisition and retention, plus any public relation communication requirements.
Responsible for planning, implementing and delivering the social media strategy, developing KPIs and reporting on social media effectiveness and its contribution to growth
Responsible for all content of the social network sites ensuring the overall marketing strategy and brand guidelines are adhered to and maximising customer engagement
Regularly communicate events, promotions and news via appropriate social media channels, community sites and PR channels
Manage paid advertising campaigns on social media channels including planning, briefing, analysing, optimising and reporting of social campaigns across multiple social channels.
Drive the engagement and consumer interaction towards defined KPI’s for both customer acquisition and retention through social media and community networks
Keep up to date with social media trends and key legal considerations to be the social media guru
Research existing and emerging social networks trends, online communities and bloggers for new ways to reach and engage with the target market and identifying any opportunities, issues or gaps in the market
Work closely with all marketing and operations teams including Acquisition, VIP & CRM teams, ensuring we maximise the ROI of customers, helping to develop the overall marketing strategy
Regular reporting to senior stakeholders on success of the Social Media strategy, demonstrating a deep understanding of what motivates customers
Key Skills and Experience
Experience of working in a social media management role, ideally in an online gaming environment
A solid understanding of social media management tools and metrics
Demonstrable understanding and experience of building an online community
Experience of online copywriting, press release copywriting and AB testing
Experience of running and leading paid social media campaigns
Excellent communication, creative, analytical and organisational skills with the ability to collate, analyse and present data and drive commercial growth
Experience of working within the UK market and be fluent in English is essential
Enjoy working in a dynamic, fast paced, demanding environment with a diverse team of highly talented individuals