In a highly competitive industry, one crucial component of the success of this award winning business has been the strength of the brand itself, as a result the Brand Director role is considered a key role within not only the marketing department but for the continued commercial success of the company. The role reports to the Managing Director and provides guidance & support across all commercial- and marketing functions and other internal and external stakeholders.
Brand management across all regions
Actively driving the brand KPI development together with Country Managers
Leading, planning and production of inter-market marketing initiatives, such as ATL assets and brand alliances/activation. Including managing relationships with external agencies and other third parties.
Support the Country Managers in identifying and executing local branding initiatives.
Acting as brand guardian towards all key stakeholders within the company and continuously working on brand strategy to adapt to changing commercial requirements.
Responsibilities more in detail:
Communicate and implement the brand internally and externally - This means working across the functions and departments, to ensure that the brand and the core values are fully communicated and understood by the business and all parts of the customer experience.
Maintain the brand book and its contents.
Be the brand guardian, safeguarding the brand in all external communications and product enhancements.
As the brand expands into new product verticals, the Brand Director will be key in setting the tonality and brand strategy seamlessly across verticals.
Continuously monitor brand awareness and brand perception among relevant key markets, and initiate actions when required.
Working closely with the Country Managers driving the brand KPI development using the brand tracking tools in all key markets.
Competitor analysis. Actively driving the business towards strategic objectives with regional managers from a brand perspective.
Making sure that the company is updated with the best practices and tools in the field of brand management.
Guiding the marketing department and regional teams with the production of creative assets to be used in both above and below the line marketing activities.
Relationship management with external production agencies including the full production process of TV, VOD and other commercial assets to be used across all regions. Managing the relationship with the brand tracking agencies.
Higher Marketing degree or other relevant education.
10+ years of experience in working with brand strategy & -activation.
Solid and proven experience of successfully utilizing digital channels for brand activation.
Excellent negotiation skills and confidence in driving the brand towards both internal and external stakeholders.
Proven track record and demonstrated success in a similar role.