Head of CRM

Job Type:
Salary Description:
Negotiable plus bonus and benefits
Job Ref:

A leading, multi brand iGaming operator is looking to hire a Head of CRM to lead their CRM team and strategy across all brands and markets. You will help guide various brand teams in ensuring the CRM strategies are in line with the company goals, whilst liaising with product development and country manager teams to assure that all campaigns are performing at their best. You should be a long-term planner and excel at reporting on the development of different customer segments.

What will you be doing?
Leading and guiding brand teams in their retention & reactivation activities for casino and sportsbook
Monitoring & evaluation of targeted and segmented CRM campaigns – measure ROI, prioritise resources, cost control, enable continuous improvement in customer retention & reactivation
KPI monitoring with a focus on activity, retention & value
Formulate strategies & visions
Constantly evaluating and improving customer segmentation
Working closely with country teams to maximise potential relationships
Ensuring the CRM systems used are meeting company needs to the best of their ability
Conducting market research to follow trends within casino & sportsbook industry

3+ years’ experience in CRM, using campaign management & email marketing tools
Team management experience
Highly numerate & commercially aware
Data driven
Customer-centric thinking
Experience in online gaming with an interest in the casino & sportsbook player journey
Previous experience dealing with top tier players, formulating long term strategies with the VIP team
A good knowledge of Scandinavian markets

Strong leadership
Team player with hands-on approach
Communicates, motivates and builds relationships well
Stakeholder management
Project management from start to end
Strategic thinking
Time management & prioritisation

For more information contact fiona@bettingjobs.com

Contact Details:
Tel: 00 356 22583311
Contact: BettingJobs

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