Sportsbook Marketing Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Eastern Europe, Malta
Salary Description:
Competitive Salary Offered
Posted:
30-Jan-18
Job Ref:
11986

Betting Jobs are currently recruiting for an experienced and ambitious Sportsbook Marketing Manager to join an established online sportsbook. Our client has over 200 staff with offices located around the world and are rapidly growing within the Scandinavian markets.

They are hiring for a creative sports enthusiast with a strong understanding of what drives sportsbetting players. You would be responsible for developing the marketing strategy and ensuring it is executed on schedule. This is a hands on role that would include developing creative concepts, building campaign mechanics and segmentation.

Responsibilities:
• Sportsbook marketing strategy and plan development
• Yearly and quarterly planning
• Creative concepts development by delivering thrilled customer experience across all marketing channels
• Take ownership of end to end campaign planning, from conceptualisation, campaign mechanics, briefing and bonus costs management
• Delivering KPI according to plan
• Consistently champion on segmentation, targeting and profiling the right customers;
• Constantly evaluate the campaigns you are running by taking a “Test, Learn and Optimise” approach in order to improve efficiency and ROI;
• Working closely with the Product Team to ensure that the site experience and customer journeys are consistent, maximising usability and accessibility across all devices;
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of what motivates customers;
• Share best practices across the other business functions;
• Produce and present ROI reports, Ensure that strategy and tactics, marketing and brand communication, are enforced according to brand policies;
• Collaborate actively with other Marketing Team verticals;

Requirements
• Sports enthusiast with creative mind
• Excellent understanding of the sportsbook customer
• Experience in sportsbook marketing
• Understanding of Nordic sports market
• Results driven individual, able to develop and implement practical and quick decisions
• Strong leadership, analytical and project management skills
• Good command of written and spoken English
• Confident and dynamic personality
• Ability to work with other highly talented individuals
• Ability to adapt to changing priorities and to thrive in a fast-paced work environment
• Self-motivated with ability to work independently

Benefits
• Become part of rapidly growing international company
• Opportunity for career development
• Colleagues with various backgrounds to collaborate
• Dynamic work with personal development possibilities
• Competitive salary and benefits package;

This is a great chance to get involved in a dynamic and thriving industry with one of the biggest gaming companies. The right candidate will be rewarded with a competitive salary + benefits. If you are interested to find out more then please get in touch with me – bryan@bettingjobs.com

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Bryan McGuire
Email:

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