MOBILE APP MARKETING SPECIALIST
Reports to: CMO
This position will sit within the Marketing team, with a focus on marketing our mobile applications. The Mobile App Marketing Specialist will be maintaining and promoting our Mobile Apps using different methods to ensure the proper ranking and optimization.
Role and Responsibilities
• iOS and Google Play app store optimization – Promoting apps using a variety of methods in order to rank apps organically on the appstore.
• Mobile apps PPC on Apple Searchads.
• Ongoing maintenance of the mobile apps which includes managing the front of the apps on Google play and iTunes, including creative and content maintenance and updates.
• Experience using Appannie, iTunes connect and Appsflyer in order to analyze, optimize and report app status and progress on a daily basis.
• At least three years’ experience within a marketing team and one year experience marketing mobile applications.
• Minimum of one year experience in the iGaming Industry
• Solid analytical experience and aptitude; passion for using data to make decisions
• Desire to think out of the box and identify creative solutions
• A degree in marketing, Business or another related field