PC Account Manager
The PPC Manager will be responsible for growth and optimisation of our client’s campaigns. Responsibilities include day-to-day paid search campaigns management, ad copy testing, landing pages optimisation and strategy implementation. Solid “hands-on” PPC and analytics experience is essential for this role.
Assume responsibility in developing and maintaining a high-class PPC campaign.
Ensuring delivery meets our client’s campaign requirements and KPIs.
Day-to-day management/optimisation of campaigns using our in-house bidding tool.
Work with our client on strategy, budgeting and forecasting.
Detailed reporting and data analysis on performance recommendations e.g. landing page optimisation, improving user journey and lifetime value for client.
Build and manage relationship with our client and ensure we are working towards meeting their objectives and KPIs.
Essential Skills & Experience
2+ years PPC experience with Google & Bing.
Managing medium to large budgets, and experienced in delivering significant PPC campaigns with proven success.
Knowledge of tracking systems and analytics software.
Strong analytical / reporting skills with an advanced working knowledge of Microsoft Excel
Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
Team player with personal characteristics that engender trust and confidence.
Highly analytical, focused and results-driven.
Ability to take on responsibility for own projects.
Must have flexible attitude and the ability to work under pressure.