Betting Jobs are currently hiring for a Senior PPC Executive for a top igaming client based in Gibraltar.
The Senior PPC Executive will be primarily responsible for managing & running Apple iOS search & Google Play Store Android app promotion campaigns, but will also contribute to managing our paid search campaigns, budgets and optimisation across the UK and European markets.
Key Responsibilities / Duties:
The main responsibility is the day-to-day running of the PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation, ad, extension and LP testing).
Taking responsibility for PPC optimisation and performance (budget management, responsibility for targets etc.).
Reporting on PPC campaigns and identifying areas for improvement.
Liaising with other acquisition channels to share best practices, knowledge, experience, results and test findings.
Keeping on top of the latest innovations in search marketing & testing these as appropriate.
Managing the day to day PPC activities on Bing, Google, Apple store, Google Play Store and other platforms.
Identifying SEA targets for growth of visibility, traffic, acquisition and efficiency.
Evaluating, proposing and implementing the most suitable PPC optimisation.
Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
Working closely with other departments to brief opportunities, promotions and landing page setup, in order to fit in with the PPC and business goals.
Working with the SEO team to ensure aligned targets and optimised spend.
Person Specification, Skills, Experience & Qualifications:
At least 2 years, hands-on PPC experience working in an agency or running PPC activities in-house.
E-commerce or E-gaming PPC experience essential.
Understanding the registration to conversion acquisition model.
Thorough knowledge of AdWords, Bing Ads, Marin/Kenshoo and Google Analytics.
Valid AdWords certification.
Understanding of PPC and cross-channel tracking.
Strong analytical, reporting and Excel skills.
Excellent writing and communication skills.
A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
Degree in Marketing, Business, Communication or related discipline.
Desirable: experience with YouTube/Video and Display/Remarketing within Google.