Senior PPC Executive

Job Type:
Permanent
Categories:
Marketing
Location:
Gibraltar
Salary Description:
Competitive Salary Offered
Posted:
07-Aug-17
Job Ref:
#11348

Betting Jobs are currently hiring for a Senior PPC Executive for a top igaming client based in Gibraltar.

The Senior PPC Executive will be primarily responsible for managing & running Apple iOS search & Google Play Store Android app promotion campaigns, but will also contribute to managing our paid search campaigns, budgets and optimisation across the UK and European markets.

Key Responsibilities / Duties:
 The main responsibility is the day-to-day running of the PPC accounts for the UK and Europe (campaign building, keyword development, bid management, ad copy creation, ad, extension and LP testing).
 Taking responsibility for PPC optimisation and performance (budget management, responsibility for targets etc.).
 Reporting on PPC campaigns and identifying areas for improvement.
 Liaising with other acquisition channels to share best practices, knowledge, experience, results and test findings.
 Keeping on top of the latest innovations in search marketing & testing these as appropriate.
 Managing the day to day PPC activities on Bing, Google, Apple store, Google Play Store and other platforms.
 Identifying SEA targets for growth of visibility, traffic, acquisition and efficiency.
 Evaluating, proposing and implementing the most suitable PPC optimisation.
 Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation.
 Working closely with other departments to brief opportunities, promotions and landing page setup, in order to fit in with the PPC and business goals.
 Working with the SEO team to ensure aligned targets and optimised spend.

Person Specification, Skills, Experience & Qualifications:
 At least 2 years, hands-on PPC experience working in an agency or running PPC activities in-house.
 E-commerce or E-gaming PPC experience essential.
 Understanding the registration to conversion acquisition model.
 Thorough knowledge of AdWords, Bing Ads, Marin/Kenshoo and Google Analytics.
 Valid AdWords certification.
 Understanding of PPC and cross-channel tracking.
 Strong analytical, reporting and Excel skills.
 Excellent writing and communication skills.
 A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.
 Degree in Marketing, Business, Communication or related discipline.
 Desirable: experience with YouTube/Video and Display/Remarketing within Google.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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